Privacy Policy

1. Who we are

Web Booster is a Colombian company founded in June 2024 (NIT: 700465093-1), headquartered in Medellín, Colombia. We offer services including:

• Hosting and domains
• Website and e-commerce development
• Email marketing and CRM
• Digital marketing, SEO/SEM, and social media
• Content creation, design, and digital strategy consulting

2. Information we collect

Information you provide directly

• Contact data: name, address, phone number, and email address, provided through forms on our site.
• Payment and billing data: credit card information, PayPal account, and tax identification number, required to process payments.
• Survey or contest participation: data you voluntarily share when participating in these activities.

Automatically collected information

• Technical data: IP address, referral URL, browser, operating system, and click sequences.
• Web analytics: traffic information through third-party analytics services.
• Log files: timestamps, pages visited, and server error responses.
• Support communications: chat conversations and customer support tickets.

3. How we use your information

• Contact data: to send you order updates, service status notifications, and new feature announcements.
• Payment data: to create your account, process orders, issue invoices, and comply with legal obligations.
• Survey data: anonymized for internal market research.
• Automatic data: to diagnose server issues, prevent fraud, and improve site performance.
• Logs: to resolve disputes and optimize our products and services.

4. Legal bases for processing

We strive to collect only the minimum personal data necessary. We process your information under the following legal bases:

• Contract performance: when processing is necessary to provide the services you have contracted.
• Legal obligation: when we must comply with applicable regulatory requirements.
• Legitimate interest: for fraud detection and network security.
• Consent: for specific direct marketing services, which you may withdraw at any time.

5. Cookies and tracking technologies

We use cookies and similar technologies to:

• Improve your browsing experience and remember your preferences.
• Analyze traffic and on-site behavior.
• Display targeted advertising through trusted partners.

You can manage your cookie preferences at any time through the settings panel available on our site. The cookie categories we use are:

• Functional: essential for the site to operate.
• Preferences: to remember your language and settings.
• Statistics: to understand how you interact with the site (Google Analytics, etc.).
• Marketing: to show you relevant advertisements.

6. Sharing information with third parties

We share data only in the following cases:

• Service providers: payment processors, email delivery platforms, and other operational partners, under confidentiality agreements.
• Government authorities: when required by Colombian or international law.
• Business transactions: in the event of a merger, acquisition, or asset sale, with the same data protection guarantees.

We never sell your personal information to third parties.

7. International transfers

Some of our providers operate outside Colombia. When we transfer data internationally, we apply appropriate security measures and legal safeguards (such as standard contractual clauses) to protect your information in accordance with Colombian Law 1581 of 2012 and Decree 1377 of 2013.

8. Data security

We implement technical and organizational measures to protect your information, including:

• Periodic internal reviews of our data collection and storage practices.
• Physical and logical access controls on systems that store personal data.
• Transmission encryption via HTTPS/TLS.

While no system is 100% infallible, we commit to notifying you and the relevant authorities in the event of a security breach affecting your data.

9. Data retention

We retain your information only for as long as necessary for the purposes described in this policy or to comply with legal obligations (for example, accounting records required by tax authorities). Once that period has passed, data is securely deleted or anonymized.

10. Your rights

Under applicable data protection law, you have the right to:

• Access the personal data we hold about you.
• Correct or update inaccurate or outdated information.
• Delete your data when it is no longer necessary or you withdraw your consent.
• Object to processing for direct marketing purposes.
• Portability: receive your data in a structured, machine-readable format.

To exercise any of these rights, contact us through the channels listed in the Contact section.

11. Minors

Our services are not directed at individuals under 16 years of age. We do not intentionally collect information from minors. If we become aware that we have received data from a minor without parental or guardian consent, we will delete it immediately. If you are a parent or guardian and believe your child has provided us with information, please contact us.

12. Changes to this policy

We may update this policy periodically. We will publish the updated version on this page with the revision date. We recommend checking it regularly. Continued use of our services after changes are published constitutes your acceptance of the updated policy.

13. Contact

If you have questions, requests, or complaints regarding this policy, you can reach us at:

• Email: privacidad@webbooster.com.co
• WhatsApp: +57 324 875 4453
• Address: Medellín, Colombia
• Business hours: Monday to Friday, 8:00 a.m. – 5:00 p.m. (COT)