Everything you need to know
before getting started

Web Booster is a Colombian digital agency specialized in high-performance web development, SEO positioning, growth marketing, and AI applied to sales and operations. We are not a generic provider: every service is designed with a focus on measurable results for your business.

We are based in Medellín, Colombia, and work without geographic restrictions. We have clients across Colombia, the US, Spain, and Latin America. All communication and project management is 100% digital.

WhatsApp is our primary channel: we reply in under 15 minutes during business hours. You can also email us at info@webbooster.com.co. We schedule free video calls to understand your project before quoting.

SMEs, growing startups, independent professionals, and mid-sized companies looking to go digital or scale their online presence. We have worked with clients in retail, healthcare, legal, education, real estate, food service, and B2B services.

You can hire services independently (only SEO, only hosting, only CRM) or combine them. Every project is quoted based on your real situation, without rigid packages that don't fit.

It means we take care of the technical side: server updates, security, backups, monitoring, and support. You focus on your content and sales without touching complex configurations.

Yes. On the Intermediate and Advanced plans, migration is free and handled by our technical team. We copy your site, databases, and emails preserving full integrity, and coordinate the DNS switch so there is no perceptible downtime.

Yes, all plans include emails with your domain (e.g. name@yourcompany.com). The number of accounts varies by plan: 5 on Basic, 15 on Standard, 30 on Intermediate, and unlimited accounts on Advanced.

Our 24/7 monitoring detects incidents before you do in most cases. We guarantee 99.9% uptime and act immediately to restore service. On plans with 24/7 support, attention is prioritized at any hour.

No. We don't work with mandatory long-term contracts. We want you to stay with us because of the quality of the service, not because fine print forces you to.

We notify you before it happens. You have two options: clean up unnecessary files (we help identify them), or upgrade to the next plan with no setup cost while keeping all your information.

WordPress loads PHP, plugins, and database queries on every visit. Motor Performance WB generates highly optimized code served directly from a globally distributed infrastructure. The result: 10× faster load times, no server to maintain, and no monthly security patches.

Performance Web Portal: 10-15 business days. Basic E-commerce: 25-35 business days. Advanced E-commerce: 45-70 business days. WordPress portals: 3-6 weeks depending on scope. Timing depends on how ready the client's information (text, images, logo) is.

It depends on your volume and fees. To start, we suggest Wompi (Bancolombia) for low cost and fast approval; PayU for international coverage; Mercado Pago for low friction. We configure whichever you prefer.

Yes. We integrate a "Buy via WhatsApp" button with a pre-filled message (product, size, quantity) and a catalog linked to WhatsApp Business, without duplicating inventory.

Yes. We sync with Siigo, Alegra, World Office, and Helisa. Every order automatically generates its electronic invoice — no double data entry.

All your information (products, customers, orders) is yours and exportable in standard formats. You're not locked in: WooCommerce is open source and content migrates without loss.

WordPress sites have an intuitive admin panel where you can edit text, images, and publish content. Sites built on Motor Performance WB are updated through update tickets at $100,000 COP per batch of up to 20 changes.

Yes. We design digital business cards with your branding, downloadable QR code, action buttons (call, WhatsApp, email), social media links, and basic visit analytics. Shareable in one tap from any device.

Yes. We do full branding: brand strategy, logo, color palette, typography, a PDF brand manual, and editorial templates. The process takes 6 to 10 weeks with 2 rounds of revisions included.

The Website Care plan covers 24/7 uptime monitoring, plugin and WordPress Core updates, malware scanning, an active SSL certificate, monthly site health reports, and human technical support for incidents. It's preventive and corrective maintenance in a single monthly plan.

It depends on the plan. Basic plans include weekly backups; Intermediate and Advanced plans have daily backups. We store backups off the site's server to protect them from any incident.

We act immediately: isolate the site, clean the malware, restore the last clean backup, and reinforce security to prevent recurrence. This cleanup is covered under Website Care plans.

Outdated plugins are the number one cause of WordPress hacks. Each update closes known security vulnerabilities. We test updates in a staging environment before applying them to production to avoid errors.

Yes. We offer cleanup and recovery for compromised sites as a one-time service. Contact us via WhatsApp and we'll assess the site's status to give you a diagnosis and quote.

The first 1-3 months focus on technical restructuring and proper indexing. Real organic traffic traction usually consolidates from month 6 onward. SEO is a medium-to-long-term strategy; anyone promising the #1 spot in 30 days is using tactics that end in penalties.

Google Ads works like a rental: you pay per click to appear immediately under "Sponsored," but your visibility disappears the moment you turn off the campaign. SEO builds your own digital asset that attracts traffic without paying per visit. They're a perfect duo: Ads for opportunities today, SEO to dominate tomorrow.

Run from anyone who promises this. Google's algorithm is private and no one gets preferential treatment. What we do guarantee is flawless technical execution, full traceability, and measurable growth in qualified organic traffic.

AEO (Answer Engine Optimization) prepares your website's architecture so AI systems like ChatGPT, Perplexity, or Google AI Overview can read and cite your content. We implement structured data (Schema), llms.txt, and clear information architecture. It doesn't guarantee appearing in ChatGPT overnight; it's an authority-building process over time.

It depends on your volume and needs. Mailchimp is friendly but expensive at scale. Brevo offers better pricing with automations. ActiveCampaign for integrated CRM+email. MailerLite for simplicity. We recommend after a diagnosis, with no affiliations.

Common causes: a domain without SPF/DKIM, low reputation from past sends, subject lines with flagged words, purchased lists, poor text/image ratio. We warm up the domain and set up the correct technical configuration (SPF, DKIM, DMARC) so emails reach the Inbox.

It depends on your team size and complexity. Pipedrive/Kommo for SMEs focused on simple sales. HubSpot if you also do marketing. Zoho for flexibility and multiple modules. Salesforce for enterprises. We recommend with no affiliations, based on your case.

Because they're implemented as software without thinking about adoption. People don't use them, data goes stale, and it becomes a cost with no return. We work on adoption from day one: clear processes, training, useful dashboards, and real follow-up during the first 30 days.

It can close simple sales (catalog products with fixed prices, standardized services, bookings, appointments). For complex/consultative sales, it qualifies the lead, schedules, and hands off to a human salesperson with full context. The point is that no lead is ever lost due to lack of response.

We recommend transparency: at the start of the conversation, the agent introduces itself as a virtual assistant. Modern users accept this well if the experience is smooth. Passing AI off as human is prohibited (it violates WhatsApp and Meta policies).

Good candidates: repetitive processes with defined steps, rule-based validations, data conversion between systems, document generation, information classification. Not yet automatable: pure creativity, complex negotiation, ethical decisions, or processes with too many exceptions and no pattern.

Yes. It uses OCR + LLM to read PDFs, extract structured data (PO number, items, totals, tax ID, dates), and feed it into your ERP or Google Sheets. A PO that used to take 15 minutes to enter now takes 30 seconds.

We use enterprise APIs with no-training clauses: your data is not used to train public models. For ultra-sensitive cases, we can deploy open-source models on your own infrastructure (more costly, absolute privacy).

If it's well trained on your tone, your best past posts, and editorial examples, the content is indistinguishable from human writing. We do editorial review before publishing during the first month to ensure quality. We never publish on sensitive topics without human approval.

Simple processes (3-5 steps, 2 systems): 1-2 weeks. Medium processes (with AI, 5-10 steps): 3-5 weeks. Complex processes (multi-system, approvals, exceptions): 2-3 months. We always start with the simple ones to build momentum.

Most of our clients reassign people to higher-value tasks instead of laying them off. An assistant who used to capture 100 invoices a day moves on to validation, bank reconciliation, and customer service. ROI: better service, same headcount, more capacity to grow without hiring.

A website is a digital document accessible from the internet through a browser (Chrome, Safari, etc.), identified by a unique address (URL). It allows a person or business to have a permanent presence online: showcasing information, products or services, receiving inquiries, selling online, and building professional credibility. Unlike a social media profile, a website is a channel you own that doesn't depend on algorithms or third-party platforms.

A "website" refers to a collection of related web pages — written in HTML and accessible through a domain — that together make up a business or person's presence on the internet, such as a home page, services, contact, and blog.

A QR code is a square image with a pattern of dots that, when scanned with a phone camera, opens a website directly without typing the address. It's widely used on business cards, digital vCards, restaurant menus, packaging, and printed ads to send users straight to your site, catalog, or WhatsApp with a single scan.

In Colombia, a simple professional website (Performance Web Portal) can cost roughly $800,000 to $1,500,000 COP as an initial investment, while a basic online store (e-commerce) usually starts between $2,000,000 and $4,000,000 COP. Price varies depending on the number of pages, features, integrations, and whether it's built on WordPress or a high-performance engine. On top of that there's a monthly hosting and domain cost, generally between $50,000 and $150,000 COP per month. At Web Booster you'll find the best prices and promotions on the market, with plans tailored to your budget without sacrificing quality.

In everyday use they're treated as synonyms, but technically a "web page" is a single document (e.g. the home page), while a "website" is the full set of related pages (home, services, contact, blog) under one domain. When someone asks for "a website for my business," they usually mean a complete multi-page site.

Yes. Social media are borrowed channels: the algorithm decides who sees your content, and the account can be blocked or removed without notice. A website is a digital asset you own, it appears in Google (social media doesn't rank as well in search), it adds professional credibility, and it centralizes information, catalog, and contact options that don't depend on any external platform.

A domain is your site's address on the internet (e.g. yourcompany.com). It's your digital identity: it appears on business cards, corporate emails, and search results. Without your own domain, your business depends on free subdomains (unprofessional) or third-party platforms that can change names or disappear.

Yes, both are subscription services. Domains are typically renewed every year (some registries allow 2-10 years), and hosting is billed monthly or annually. If they're not renewed, the domain can become available for someone else to register and the site stops being accessible.

Hosting is the "land" where your website lives: a server permanently connected to the internet that delivers your site to every visitor, 24 hours a day. Without hosting, your site's files exist but no one can access them from a browser.

It should, yes. Over 60% of web traffic in Colombia is mobile, and Google uses "mobile-first indexing" — it evaluates the mobile version of your site first to decide your search ranking. Any professional website must be responsive, meaning it automatically adapts to phones, tablets, and computers.

An SSL certificate is what activates the green padlock and "https://" in the browser bar, encrypting the information traveling between the visitor and your server. It's mandatory: without SSL, browsers mark the site as "Not secure," which scares off visitors and negatively affects Google rankings. All hosting plans should include it at no extra cost.

Not immediately. Google needs to "crawl" and "index" the site, which can take from a few days to several weeks. Appearing on Google is not the same as ranking well: that requires an SEO strategy (content, technical structure, links) that usually takes months to show consolidated results.

A landing page is a single page focused on one specific goal (capturing a lead, selling a product, promoting an event), with no distracting navigation menu. A full website has multiple sections (home, about, services, blog, contact) and serves as the business's overall digital presence. Many companies use both: the website as a permanent base and landing pages for specific campaigns.

The domain, content, and (on WordPress sites) the code are fully owned by the client from the moment of delivery. You get full administrative access and can migrate to another provider whenever you want, with no lock-in. On sites built with Motor Performance WB, the content is yours and exportable; the engine's code is owned by Web Booster under a usage license.

That's not a blocker to get started. We can write the copy based on a short interview about your business, use professional stock photography while you gather your own, and design a basic logo as part of our branding service. That said, the less information you have ready, the longer the project delivery time.

The "page not available" message (on Google, Android, or any browser) means the server didn't respond, the domain expired or is misconfigured, or there's a DNS error. The most common causes are: hosting that's down or suspended for non-payment, an expired domain, a failed SSL certificate, or a recent DNS change that hasn't propagated yet (which can take up to 24-48 hours). If your site is hosted with us, our 24/7 monitoring catches this before you do and we act immediately; if not, contact us via WhatsApp and we'll check your domain and hosting to diagnose the cause.

The most common causes of a slow website are: an overloaded or low-quality shared hosting plan, unoptimized (heavy) images, too many WordPress plugins, lack of caching, a poorly coded theme, or a server geographically far from your visitors. Speed directly affects your Google ranking and conversion rate — every extra second of load time can cost you sales. We offer a free speed diagnosis (PageSpeed/Core Web Vitals), and if your site is on WordPress we optimize images, caching, and hosting; for maximum performance, we migrate it to Motor Performance WB, which loads up to 10× faster.